Lucidchart pricing
This sidebar CTA links to the pricing page: The intent of Lucidchart’s content is not actionable. The sidebar does not link straight to the pricing page or signup form because the blog post is very informational. The above blog post is about customer journeys, so it links to a product page that is specific to customer journey maps and mockups. This sidebar CTA links to a product page: Here are some of the different sidebar widgets. Every blog post has a widget in the sidebar with a next-step that makes the most sense for that post.īlogs that are top-of-funnel won’t link straight to a signup form or pricing page, but blogs with product-related how-to content or with competitor alternatives and comparisons will link to the pricing page or include a sign-up form. Lucidchart customizes the sidebar to each and every blog post. Let’s look at some very specific examples to find out. So exactly does Lucidchart convert readers into users? How Lucidchart turns readers into new users
LUCIDCHART PRICING TRIAL
If you have a freemium or free trial plan, pay very close attention to how Lucidchart collects new users from their content without it ever feeling salesy. This has proven to be instrumental in the Lucidchart content marketing strategy.īy following pathways from blog content, readers can see exactly what Lucidchart does and how the product can help them. Lucidchart’s product marketing team has found multiple ways to turn the product inside out and make the buying process as transparent as possible. The company is seriously committed to product marketing, and that shows in their freemium pricing structure, how they turn product templates into assets, and how they encourage sign-ups straight from blog posts that target high-intent keyphrases.
LUCIDCHART PRICING SOFTWARE
Lucidchart is a visual workspace that helps remote teams with diagramming, flowcharting, software design, process mapping, org chart design, agile planning, and whiteboarding. If you’re looking for a tool that will help you achieve greater things when it comes to content marketing, check out Stor圜hief! Lucidchart’s commitment to product marketing (and how that affects content)
We’re covering exactly how they pull in millions of search traffic each quarter and how they convert blog readers into freemium users and paying subscribers. Let’s take a look at Lucidchart content marketing strategy! According to the Content Marketing Institute (CMI), 91% of B2B marketers use content marketing, so that means that there’s a ton of content out there for you to learn from to improve your own results.